Today’s Wall Street Journal published a terrific article on OpenCourseWare institutions and the movement by universities to open content to all. As we think about the growth of the number of universities freely sharing content over the past five years – it is truly amazing – institutions of higher education have made a significant cultural shift, whereas previously they hoarded knowledge they now support a culture of sharing. So how do we ratchet our collective work to the next level? How does OCW become so cost efficient and integrated into the fabric of a university that it doesn’t make sense not to participate?